Over-priced ‘Acai Bowls’ are NOT magic and here’s why,

So what started as an email a few weeks ago, it spurred me to write this Article after the response I got from it, so let’s dive in.

After travelling in Early 2018, I’ve seen these ‘Acai Bowls’ a lot around Australia & Bali,

They seem to be all the rage over there, not so much around here in Ireland, but I do see them from time to time.

They’re basically a smoothie bowl full of healthy-fancy stuff designed to make you spend double the money than a regular yoghurt/fruit bowl.

(Image Courtesy of Bon Appetit.com)

Hey, welcome to the Marketing of Diet stuff in the Fitness World 😂,

Plus, it looks cool for taking pictures on Instagram too.

They seem to be getting more popular in general,

And if you’ve followed anyone on social media in the Fitness/Fashion/Blogger World that have a big following & maybe posted an Acai Bowl in the past,

You might think they are magic for Losing Fat or Toning Up just because they’ve either;

A: Said they are, or,

B: They’re eating one, have a massive following, so surely they must be brilliant for fat loss & toning up?

But like most things ruined in the Fitness World, just because someone has a big following & looks after themselves, doesn’t mean they have a clue what they are talking about.

That’s probably coming off the wrong way depending on the way you read it, but this stuff kinda p*sses me off a little from time to time,

When you coach people daily that have gotten no-where by being in previous gyms, followed previous plans, diets etc. you’ll know what I mean ūüėČ


If you still don’t know what’s actually in an Acai Bowl, here’s a sample ingredient list;

  • 1/4 cup coconut milk¬†
  • 1/2 banana
  • 3/4 cup loosely packed kale, chopped
  • 1/2 heaping cup frozen mango
  • 1/2 heaping cup frozen pineapple
  • 1 acai packet
  • 1 heaping teaspoon maca powder
  • 1/2 cup + 1/4 cup granola, separated
  • 1/2 banana, thinly sliced
  • 3-4 strawberries, thinly sliced (optional)
  • 1/4 cup fresh mango, chopped (or other fresh fruit of your choice)
  • 1 tablespoon goji berries
  • 2 teaspoons cacao nibs
  • 1 teaspoon hemp hearts (shelled hemp seeds)

All super healthy stuff right?

All probably pretty damn tasty too compared to your plain 0% fat yoghurt,

So, why am I comparing it to a Mc Chicken Burger from Mc Donalds?

Like most things when it comes to Eating Super Healthy, just because the foods are ‘Real’, it doesn’t mean it’s going to be the Low-Calorie/High Protein Meal you’d want for Fat Loss.


This is the fundamental key that’s ALWAYS missed when it comes to your Diet, losing weight (body fat) and toning up (getting lean),

Or gaining muscle for that matter too.

How MANY CALORIES you consume across the WEEK, determine whether you’ll lose, maintain or gain weight.

That’s super-fundamental science 101, which, you sadly can’t argue with,

Plus – I won’t regurgitate what I’ve written in detail on this in the past >HERE<.

If it wasn’t true, I’d drink ‘Butlers Chocolate’ Mocha’s with cream until they came out my ears.

But sadly, calories count.

So what I’m getting at is something I come back to every few weeks,


Make sense?

Just because you’re now eating less processed/crap foods (we’ll say for argument’s sake) does NOT mean you’ll start shedding the pounds just because that food is now ‘healthy’.

Now don’t get me wrong,

In most cases, when people start focusing on better quality foods, you start to lose weight,


Because you’ve LESS calories coming in overall, not so much the fact that now the food you eat is ‘mainly healthy’,

Here’s a graphic example,

Let’s say, Mike starts eating Healthy and his Calorie intake drops from roughly 3500-3700k/cal consisting of mostly processed foods into to the 2700-3000k/cal range daily incorporating Real Whole Foods.

*Let’s also assume that Mike has started Resistance Training his Full body x3 days a week and aims to stay active on his feet on the days he doesn’t workout. So he’s gone from the above to the now, the below picture shifting some weight in the process;

The thing is, Mike isn’t giving himself any real room for enjoyment with his Diet, he thinks he needs to eat healthy 24/7 without enjoying some chocolate, wine or ice-cream!

He believes as long as the food is Healthy, after a few months, he’ll be in serious shape,


Because he continues to Eat Strict (Clean Eating we’ll call it), he’s now back to consuming not far off the 3500k/cal range again, just this time it’s Real, Whole Foods¬†compared to the crap he used to eat before.

So he’s actually back at square one again and Weight Loss/Toning Up has grinded to a halt. (He’s actually regained a few of the pounds he initially lost)

Hope you’re still with me…

I’m driving home the point that eating Healthy does not always mean you’ll just lose weight if you’re not careful about it.


Like I said above, people (might) think it’s another magic bullet to weight loss.

It’s not.

It’s just a marketing ploy to make you believe it’s the super healthiest thing on Earth & you need to be eating it if you want to be healthy/fit and lose weight.

I’m NOT attacking the Bowl, just using it as an example, but we’ll clear that up in a minute.

For now, let’s do some comparing;

So an Acai Bowl that’s full of goodness *could add up to anywhere from 350-550+k/cals, (AND is actually really low in Protein which isn’t ideal for Toning Up)

The Mc Chicken adds up to around 350k/cal,

See what I mean here?

In this case, it would actually ‘be better’ for Fat Loss to eat the Mc Chicken,


Because it’s lower in Calories overall.

But then again you’ll have things like fullness, potential cravings after the burger etc. that come into play but from a pure ‘calorie’ point of view, the Mc Chicken ‘is better’ for fat loss in this case.

(Side Note: I’m not saying this is ‘healthier’ option either, so don’t forget that. It’s just an example to drive home how CALORIES matter!).

And like everything you have to take this into context,

If you can roughly control the amount of food you eat daily/across the week and you’re losing weight just fine,

You don’t need to stress this stuff,

But if you’re eating Healthy for a while now and not making progress…

Maybe it’s an insight into why – You’re still eating too many Calories and possibly not doing enough work in the gym either.

And I’ll round this article up by saying this, these articles (1,2,3) have all the information you need on ‘what to do about it’ so I won’t just blab on here any longer.


Seriously, what do you think about the above?

I always intend for these articles to ‘come across’ a certain way, but has my main takeaway been driven home for you?

I’m not ignoring¬†‘Health’ but rather, just making you aware on what might be holding you back from making progress Every. Single. Week.

If you’ve any thoughts or questions, I’d love to hear them below in the comments or pop me over a direct email to david@thedoc.ie & I’ll respond as soon as I can as I respond to every message, comment and email I get 🙂


Click here for upcoming details on our free online 14-day challenge & get on the waiting list: http://docfitnessonline.com/14daychallenge


1: NUTRITION 101, Toning Up & Fat Loss Part 1: http://docfitnessonline.com/nutrition-101-toning-up-fat-loss-part-1/

2: NUTRITION 101, Toning Up & Fat Loss Part 2: http://docfitnessonline.com/nutrition-101-toning-up-fat-loss-part-2/

3: NUTRITION 101, Toning Up & Fat Loss Part 3: http://docfitnessonline.com/nutrition-101-toning-up-fat-loss-part-3/